The BeFound Digital Masterclass aims to give entrepreneurs and professionals the skills needed to help their businesses succeed online. You will learn how to design an effective digital marketing strategy and manage a business website from experts in the field. You will also receive a free domain, a free single page website, and free custom email addresses.
This program is for small and medium enterprise owners (SMEs), startup founders, and individual professionals in corporate and government who wish to create effective digital strategies that will lead to the growth of their businesses and brands by opening up online channels.
Built on modern practical facilitation methods, the interactive workshops will utilize relevant and current examples from recognizable brands, practical exercises with a minimum amount of lectures. Participants will be able to apply the skills and knowledge they learn to their business strategy during the workshop
By the end of this course participants will be able to
The participants will also receive
The BeFound Digital Masterclass will be facilitated by experts in the field who have successfully handled campaigns for big and small brands alike.
Digital Marketing Expert
Gillsaint Mlaseko is an experienced Digital Marketer, especially in creating and executing social media strategies to grow brands and make them more relevant in the digital age. His company, Swahili Digital, helps businesses define and develop digital strategies that follow a structure, people and ideas and that have real ROI outcomes.
Zainab Abdallah is a digital marketer and expert at account management. She handles clients' accounts and executes their digital marketing strategies. She is also versed at content marketing and knows how to create the kind of content that will go viral by resonating with the brand’s audience. Zainab is also a social media expert and will be facilitating the social media workshop in this program.
Juliana Shao is currently the digital developer at Smart Codes. She is versed at performing competitor research, tracking incoming backlinks, conducting keyword research, and monitoring keyword ranking to ensure that brand websites come up at the top of search results every time. Juliana is responsible for creating the Media Monitoring tool Primus and has a lot of knowledge on what kinds of content and website setup ranks best with popular search engines. She will conduct the SEO workshop and help you become more discoverable online leading to more revenues and brand recognition.
Senior Web Developer
David Lyimo is a Senior Web Developer with a lot of experience creating some of the most stunning websites for big brands and startups including LIC, Smart Codes, Smart Lab, Blast Monitoring tool, and many other businesses. David is passionate about technology, website development, startups, and security online. He will be facilitating the website development workshop in this training program and will take people through website concepts and help them craft the perfect website for their business.